WHAT IS SEO FOR REMODELERS?
SEO for Remodeling Businesses is about tweaking your online content so it pops up on search engines like Google and Bing, ideally at the top of the first page.
- Starting with SEO for your remodeling company's website means finding the right search phrases that potential customers are using to find services like yours. Once you've figured out those key phrases, you'll want to sprinkle them throughout your website's content. This makes your site more likely to appear higher up on search engine results.
- Another key move is to make sure your website is easy to find for local searches. This means setting up a Google Business Profile for your company's location and ensuring your site mentions your local area.
- Getting other websites to link to yours is crucial for Google to see your site as reputable, which helps with ranking. This requires a strategy to encourage quality websites to share links to your content.
- It's also critical to check how well your website runs. This includes how fast it loads, how it's organized, and if it's easy for visitors to use. This is known as Technical SEO.
- While you can focus on improving your website's visibility without spending money on ads, known as organic SEO, there's also the option to use paid advertisements to attract more visitors. This is called pay-per-click (PPC) ads.
Common SEO Terms
- Crawl - This is when Google's robots look through your website to figure out what services you offer.
- Positioning – This is where your website shows up on Google when someone searches for remodeling services.
- Index – Google keeps a neat list of all your website's details to show the right service to users.
- Keyword – These are the words or phrases people use to find your remodeling services.
- Organic SEO – This is when your website appears in search results naturally, without paying for ads.
- Paid SEO – Using ads to make sure your remodeling service gets seen on Google.
- SERP – The page you see after you search for something on Google.
- Local pack – The top three local remodeling services that pop up on Google and Maps.
- Featured snippets – The section at the very top of Google's search results that answers questions related to remodeling.
- Backlink – When another website recommends your service by linking to your site.
- Search volume – How often are people looking for remodeling services like yours?
- Meta descriptions – Short descriptions under your website’s title in search results, giving a sneak peek of what you offer.
- Duplicate content – When the same information appears on multiple pages of your website.
- Bounce rate – The rate at which visitors to your site interact with your content or services.
- Click-through rate – How often people click on your ads compared to how often they're shown.
- Conversion rate – The percentage of visitors who take action, like requesting a quote or contacting you, after visiting your site or seeing your ads.
Focus on these areas to make your remodeling business stand out online, attract more clients, and showcase your expertise.
Why Do Remodelers Need SEO?
Remodeling companies should focus on digital marketing to build their online visibility, attract new customers, and expand their operations.
Achieving a high ranking in search results for competitive home improvement terms can be tough, especially for those unfamiliar with digital marketing strategies.
Many remodeling businesses opt to partner with a marketing agency for contractors to maximize the effectiveness of their online marketing efforts and secure the best outcomes.
SEO for Remodelers: Basic Concepts
To stand out in online searches, remodeling companies need to understand the basics of making their website more noticeable through search engine optimization (SEO).
This means using strategies to show up higher in search results, helping customers find your remodeling services more easily.
Keyword Research
To attract more clients to your remodeling company through your website, it’s essential to know the exact words or phrases potential customers use when searching online.
We have an article about choosing the best keywords to target so you can win at both local SEO and SEO. We also built a tool that will allow you to search for the best keywords to target depending on your area and the services you provide. Check out our keyword research tool here, it’s free!
A practical starting point is the Google Keyword Planner, a free tool that helps identify the popular search terms related to remodeling. This approach not only enhances your online presence but effectively targets individuals seeking remodeling solutions.
Paid SEO tools like Ahrefs can provide more comprehensive data that enables you to make more effective keyword strategies.
Content Optimization
Once you’ve picked out the most important words people use to find services like yours, it’s time to create top-notch articles and posts based on these words.
Make sure every piece of content you put on your remodeling business’s website has a clear purpose – to climb higher in Google searches and attract more visitors.
This way, you’ll not only get more people checking out your site but also turn them into customers who are ready to remodel their homes.
Improving the content on a remodeling business website means making sure everything from blog articles, home and service description pages, project showcases, frequently asked questions, and even the “contact us” page is top-notch.
Link Building
For remodeling businesses looking to attract more visitors to their website, building connections with other sites is key. This strategy, known as Off-page SEO, involves encouraging other websites to link back to your content.
These links, known as backlinks, help more potential customers find you through referrals.
Ideally, the referring site should have high domain rating (DR) which is a metric that measures a backlink’s quality.
Getting backlinks from high DR sites should be a main goal for any link building campaign as it can boost your search engine ranking while establishing your website as a trusted source of information.
Local SEO
If you run a remodeling company, focusing on local online visibility is key. This means making sure your business shows up in local search results.
Start by setting up profiles on platforms like Google Business Profile (used to be Google My Business) and other business directories for contractors online. This helps customers in your area find you easily when they’re looking to remodel their homes.
With optimized listings, remodeling companies can rank and appear in the local 3-pack, which makes them visible to potential clients searching for remodeling near their area.
For the search term “bathroom remodeling in Springfield, PA,” the top three local businesses appearing are:
Technical SEO
Ensuring your remodeling business’s website is technically sound is crucial for helping search engines like Google find and understand your site, making it easier for customers to find you.
This means making sure your website loads quickly, is easy to navigate, has clear code, links well internally, and works smoothly on smartphones.
All these elements are key to ranking well on Google and offering a great experience to your visitors.
Organic vs. Paid SEO
For remodeling businesses looking to attract more visitors to their website without spending extra on ads, organic SEO is the way to go.
Essentially, it means making your website more appealing to search engines naturally. When customers search online, you want your remodeling service to show up in the search results without having to pay for that spot.
You can do this by sharing useful content related to home renovation, earning links from reputable sites in the construction and design industry, and ensuring your website is easy to navigate and fast to load.
This approach not only helps increase your website’s visibility but also brings in the kind of traffic that’s genuinely interested in remodeling services.
In the image above, the “Sponsored” underlined with red means that particular business paid to be there. They are running PPC ads on Google to appear at the top of the search results.
There are 3 main reasons why you’d want to try PPC, or Google ads:
- You can target specific keywords, like "bathroom remodeling" or "remodeling comapany in Reno"
- It's called Pay-Per-Click (PPC) so you'll only pay for the clicks that your ad is getting.
- You'll get qualified leads that are actively looking for your service.
How to Start SEO for Remodelers
If you haven’t done any SEO campaigns for your website, here’s how you can start:
Check Your Website (Is it Indexed?)
For remodeling businesses looking to attract more visitors to their website without spending extra on ads, organic SEO is the way to go.
Essentially, it means making your website more appealing to search engines naturally. When customers search online, you want your remodeling service to show up in the search results without having to pay for that spot.
You can do this by sharing useful content related to home renovation, earning links from reputable sites in the construction and design industry, and ensuring your website is easy to navigate and fast to load.
This approach not only helps increase your website’s visibility but also brings in the kind of traffic that’s genuinely interested in remodeling services.
- Check Your Website's Health with Google's Inspection Feature
- First, open your Google Search Console account and locate the feature for inspecting webpage URLs.
- Type in the address of your remodeling business's website.
- Hit the "Inspect" option to start the analysis.
This process helps remodeling companies ensure their website is easily discoverable and ranks well on Google, attracting more clients to their services.
How to Check Your Remodeling Business Website’s Visibility on Google
- Open Google and type “site:yourwebsite.com” replacing “yourwebsite.com” with your actual remodeling company’s website address.
- Press Enter.
- If your website appears in the search results, it means it’s visible on Google.
This process helps remodeling companies ensure their website is easily discoverable and ranks well on Google, attracting more clients to their services.
If your remodeling business’s website isn’t showing up online, it’s likely not being recognized.
To solve this, you should add your website’s map to Google’s tool by following this guide: How to Add Your Site Map to Google.
Also, look for any errors on your website that need fixing. If you’re unsure about how to do this, consider bringing in a professional SEO service.
They can thoroughly check and enhance your site with their expertise, making sure it stands out to customers looking for remodeling services.
Boost Your Remodeling Business Website
Improving your website should be a key strategy for your remodeling business. It’s not just the text on your website that needs attention.
You should also focus on making sure other parts of your website, like pictures and the brief descriptions (headlines, section titles, picture descriptions, etc.) are working hard for you too.
Website Content Tips
Make sure all the content on your website – from blog articles, descriptions of your services, to FAQs – includes specific phrases that people might use when searching on Google. This can help more people find your site.
A smart approach is to use detailed phrases, known as long-tail keywords. These are longer phrases that clearly describe what you offer.
For example, instead of just “kitchen remodeling,” you might use “affordable kitchen remodeling in Pennsylvania” to attract local customers who are specifically looking for what you offer in their area.
Here’s how a Pennsylvania-based kitchen remodeling company might do it.
Making Your Remodeling Company's Website Pictures Perfect
To make sure your remodeling company’s website pictures help rather than hinder your online presence, follow these tips:
- Name your pictures with care. Rather than calling a picture something like “Photo1” or “Photo2”, choose a name that tells what’s in the picture, like “kitchen_remodel_before.jpg”.
- JPEG and PNG pictures might be higher quality, but they take a lot of space on your website. On our sites, we only use WEBP formats. Image quality stays the same, but it takes less space.
- Make your pictures web-friendly by resizing them for quicker loading times, enhancing your website's speed.
- Don’t forget to include a brief description for each picture, known as alt-text. This description helps when pictures don't load and makes your website more accessible to everyone, including those who might not see the picture clearly.
By fine-tuning your pictures this way, you’ll not only make your site look better but also more welcoming and accessible to potential clients interested in remodeling services.
Improving Visibility with the Right Words
To get noticed online, especially if you run a remodeling business, using the right words in your content is key.
Think about what your potential customers might be searching for online.
For instance, if your business is about remodeling kitchens in Pennsylvania, you’ll want to use phrases like “Pennsylvania kitchen remodeling” or “kitchen makeover Pennsylvania” in your content.
Crafting a Click-Worthy Meta Description
Your website’s meta description, which shows up under your site’s name in search results, is crucial. It gives a brief overview of what your page is about and can convince someone to visit your website.
For remodeling businesses, having a clear and engaging summary can make a big difference.
It not only helps your website show up better in search results but also encourages more people to click through to your site, increasing your potential customer base.
Don’t stuff your website’s meta descriptions with too many keywords as it could lower your search engine ranking. Instead, aim for brief, unique, and clear descriptions. Add a prompt like “Discover more” or “Get professional advice today” to grab attention.
Craft Content with SEO in Mind
When updating your website, it’s important to create content that your audience finds useful and interesting, especially about remodeling topics.
This means sharing insights and tips on home improvement, renovation trends, and practical advice for homeowners.
Choosing the Right Keywords
For content that ranks well on search engines, start by picking out specific keywords related to remodeling. These could be about specific renovation projects, design trends, or how-to guides for DIY enthusiasts.
Tools like Google Keyword Planner are free and can help you see how often people search for these topics, while paid tools like Ahrefs offer more detailed insights about keyword competition and how difficult they might be to rank for.
Adding the right words to your website content, like on your main page and section titles, can really boost your search engine visibility.
Service Pages
These pages should focus on the specific services you offer in remodeling.
For example, if you specialize in kitchen and bathroom renovations, create detailed pages for each service. Looking at the Services menu on the homepage of a leading remodeling company, you can tell they specialize in complete home renovations.
This approach not only clarifies your expertise to potential clients but also helps improve your online presence.
High Sierra Remodeling & Construction is just one of our successful remodelers here at Contracting Empire. Check out their case study and see how they’ve come to dominate the remodeling industry in Reno and surroundings.
- Core content strategy - This approach involves setting up broad "core" topics on your website and then expanding into specific "cluster" topics that go into more detail about each core subject. This method helps search engines quickly understand your website's focus and improves your site's visibility.
- FAQ section - Including a Frequently Asked Questions (FAQ) section on your website can greatly benefit potential clients. This section should cover common inquiries about your remodeling services, processes, and any specifics about the types of renovations you specialize in. The answers should be concise and to the point. For instance, here's how a FAQ section might look for a company specializing in kitchen and bathroom remodels:
Boost Your Remodeling Business Website with Technical SEO
Website Loading Time
Experts say a website or page should load within 2-3 seconds. If it takes longer, visitors might leave. Google uses website speed as a key factor in its ranking criteria, part of what it calls Core Web Vitals.
To check your website’s speed, try Google’s PageSpeed Insights tool. Just type in your website’s URL and hit “Analyze” to get started.
Optimizing Your Remodeling Business Website
Make sure your remodeling business website is easy for Google to understand. Think of your website like a house: it needs a solid foundation (your homepage), main rooms (parent pages), and smaller rooms off those (child pages).
This setup helps Google find its way around your site more easily, which can lead your site to show up better in search results. This means more people can find your business online, giving them a great impression of your services.
Contracting Empire works specifically with remodeling company websites. We can add special codes to your site that make it stand out in search results with extra details like customer ratings, service highlights, and price ranges.
Optimizing for Mobile Devices
Your remodeling business needs a website that looks fantastic on smartphones and tablets. This means the site should adjust smoothly to fit different screen sizes, load quickly, have fonts and buttons that are easy to read and use, and be straightforward to navigate.
A great example of a website designed for mobile users would be the site for Pellak Construction.
Intuitive Website Design
Your remodeling company’s website should be straightforward and user-friendly. To achieve this, aim for a website that includes:
- Clear and uniform design features
- Fonts that are easy on the eyes
- Minimal steps to get things done
- User-friendly for a diverse audience
Optimizing your website’s technical details can boost your visibility in search engine results, helping you reach your online marketing goals.
List Your Remodeling Business on Local Directories
Adding your remodeling business to local business directories for contractors is a smart move to increase your credibility and online presence.
Look for top-rated local business directories and ensure your company’s details (name, phone number, address, website) are accurate and match across all your online profiles.
Directories such as Houzz, HomeAdvisor, Angie’s List, and Thumbtack are excellent for remodeling companies of all specialties. Listing your business on these sites can help potential customers find you easily.
Listing your remodeling business in online directories can boost your visibility to potential clients and enhance your reputation on the internet.
It’s also a smart strategy to better your search engine rankings, as these directories are highly regarded by search engines due to their established credibility.
If your business has received a lot of positive feedback, these directories are an excellent platform to highlight your happy customers’ reviews.
Start Focusing on Building Links
Building links is a crucial, yet sometimes neglected, part of search engine optimization (SEO) and marketing for remodeling businesses. Earning links from trustworthy sites is a key factor search engines like Google use to decide how to rank your site.
To effectively build links, you could reach out with your articles to online magazines, offer yourself as a resource for writers looking for expert opinions, guest blog on other sites, and create valuable content that others want to share.
This approach not only improves your site’s visibility but also positions your remodeling business as a trusted authority in your field.
Tracking SEO Progress
After putting in a lot of work on your SEO efforts for your remodeling business’s marketing plan, it’s crucial to figure out what’s working and what needs tweaking.
Google Analytics
This free tool is a go-to for marketers to check how their website is doing. It helps you see how many people visit your site, how many pages they look at, how many are new visitors, how often people buy something or contact you, and how many leave quickly.
Ahrefs
Ahrefs is a tool you pay for that helps you understand how well your keywords are doing. It lets you see where your website stands in search results for specific words you want to be found for.
Plus, it gives you info on how you’re doing compared to your paid ads, the quality of links coming to your site, and how your paid clicks are performing.
Hootsuite
Expert Help for Your Remodeling Business SEO
Jumping into SEO can feel like a lot, especially if you’re new to it. While you can learn the ropes, it might not be smooth sailing from the get-go for remodeling businesses.
A smart move would be to seek advice from an SEO company that knows the ins and outs of your industry. They should have a track record of success and strategies that really work.
Here at Contracting Empire, we’re here to guide remodeling businesses through their SEO journey, helping you reach your goals, whether it’s topping search engine rankings or boosting your online presence to attract the right customers. Our SEO solutions are tailored to fit your needs for the best outcomes.
Interested in a partnership that’ll let you work more on the business instead of in the field?