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Remodeler Content Optimization: A Simple Guide

Content optimization is about tweaking your website’s content and using the terms people look for so your website appears more valuable and shows up first in searches.

Getting why and how to shape your content right increases your online visibility, makes you look like a trusted expert in remodeling, and helps you connect with potential clients.

Let’s explore how you can optimize your site’s content to grow your business!

What’s Content Optimization All About?

In plain terms, content optimization is about making your website’s content relevant enough to catch both Google’s eye and the attention of homeowners looking for remodelers. 

It involves picking the right topics that your customers are curious about, answering their questions, and dressing up your content with the right tags and titles.

Think of it like this: when someone types a question into Google, Google tries to find the most useful answer. 

For example, people looking for the benefits of a ‘tub to shower conversion’ can find your posts about the pros and cons of this upgrade, its cost, common questions and answers, images, considerations, etc.

You want to ensure your site has top-notch answers so it pops up first.

Why Should Remodelers Bother with Content Optimization?

If you’re not showing up near the top when someone searches for remodeling tips or services, you’re not getting seen. And if you’re not getting seen, you’re not getting business.

This is where SEO (search engine optimization) comes into play, helping you reach the top of those search results.

Content optimized for a particular query will raise that page to the top of the search results, leading to more website visits, potential clients, and jobs.

When your content really nails it, you look like the go-to expert in remodeling. That’s a big deal because it builds trust. And when people trust you, they’re more likely to hire you.

Even if the users don’t become leads, them clicking on your website and spending time there will increase your website’s authority. This will give Google the right signals to continue raising your website to the top of the search results

For a remodeling business, your website is your digital showroom. It’s where homeowners go to see if you’re the right fit for their project.

To make sure you catch their eye and hold their attention, you need a variety of content that showcases your expertise, highlights your work, and builds trust. 

Here’s what you should consider including:

Blog Posts

Keep a regularly updated blog to share your expertise and insights into the remodeling world. This is where you can dive deep into topics like sustainable materials, the latest design trends, or how to get the most out of a small living space.

Blog posts help establish you as a leader in your field. They’re a great way to keep your website fresh with new content, which Google loves when it comes to SEO.

Before and After Galleries

Visual proof of your skills is essential. Before and after galleries, let your work speak for itself. They provide tangible evidence of the transformations you can bring about, which is incredibly powerful for potential clients.

Make sure your images are high quality and show a clear contrast between the old and the new. 

These galleries not only capture attention but can also be the deciding factor for customers choosing your services over competitors.

City Pages

These pages are straightforward but crucial. They should clearly outline all the services you offer, from kitchen and bathroom renovations to additions and full home remodels.

City pages provide detailed descriptions of what you do, how you do it, and the location where you do it, helping to set expectations right from the start. Strategically incorporate keywords to improve your SEO, making it easier for people looking for specific remodeling services to find you.

Here’s an example of the above-the-fold of a city page from Rise Up Renovation website:

Customer Testimonials and Trust Elements

Word of mouth is powerful, and online reviews are the digital equivalent. Include testimonials from past clients to show potential customers that you’re trustworthy and capable of delivering on your promises.

Another important element are the trust elements, like how many reviews you have, how many projects you’ve done, what brands you work with, or the certifications you have. These are important because it shows users your website is not a scam and you have a good reputation locally.

Each of these content types plays a unique role in your overall marketing strategy, helping to attract more homeowners, engage them effectively, and convert them into leads and customers.


Having a Frequently Asked Questions page on your remodeling website is crucial. This section isn’t just about answering common questions – it’s about building trust and authority. 

By addressing the questions that potential clients frequently search for, you provide valuable information and improve the user experience on your site.

FAQs can be a powerful tool in your SEO arsenal. Well-crafted answers can qualify for featured snippets in Google search results. 

For example, a snippet showing your answer to “What’s the timeline for a kitchen remodel?” right at the top of search results – imagine how that could boost your visibility!

To make the most of this, it’s important to structure your FAQ pages correctly. Using FAQ schema – a specific code that tells Google your page is an FAQ page – can help your answers get picked up as featured snippets. This is a bit complicated, so it’s a good idea to work with professionals.

Simple Ways to Make Your Content Work for You

Crafting content that works for your business involves more than just writing about what you do. 

Here’s how to make sure your content not only reaches your audience but also resonates with them:

Know Your Audience

What are your clients searching for? Are they looking for quick renovation tips, comprehensive guides on large-scale remodels, or cost estimates for specific projects?

Using tools like Google Keyword Planner can help you discover exactly what your audience is looking for. This allows you to tailor your content to meet their specific needs, increasing the likelihood they’ll click through to your site.

Having a game plan is crucial. A well-documented content strategy should clearly define who your audience is, outline what makes your brand special, and detail how you plan to address your audience’s specific needs.

This strategy should guide all content creation, ensuring every piece you publish serves a purpose and moves you closer to your business goals.

Plan Your Posts

Using a content calendar is like having a personal assistant for your content strategy – it keeps you organized and on schedule. This calendar should map out when you’ll publish new blog posts, update service pages, or release customer testimonials.

Regular updates keep your website active and engaging for repeat visitors. Additionally, planning helps ensure that your content is timely, such as aligning posts with seasonal trends or upcoming holidays which are relevant to remodeling.

Optimize and Update Regularly

Once your content is out in the world, don’t just let it sit there. Optimize it with SEO best practices, like using the right keywords naturally in your text, adding meta descriptions, and creating engaging titles.

Regular updates are also key; refreshing old articles with new information or updating your galleries with recent projects can give old pages new life and maintain high search engine rankings.

Engage with Your Audience

Don’t forget to engage with your audience. Respond to comments on your blog posts, interact with followers on social media, and encourage your customers to review their experiences.

This builds relationships and encourages a community around your brand, leading to higher engagement and more shares of your content.

Closing Thoughts

If all of this sounds kind of complicated, don’t worry – Contracting Empire is here to simplify things. We specialize in SEO and content optimization tailored specifically for remodelers.

We’ve had pages that went from a few clicks to hundreds of clicks monthly after we optimized the content. However, we’ve also seen pages lose traffic because of poor optimization, causing them to lose their SEO power.

With our expertise, we can enhance your digital strategy, ensuring your content reaches your target audience and engages and converts them effectively. You can kick back, relax, and focus on your business while we handle all the SEO work.

Become a client today to start optimizing your content for success!