Web design plays a major role in how homeowners perceive your brand. Most users will often make quick judgments when they arrive on your website. In some cases, the quality of your web design can determine whether a user will choose to stay and find out more about you or leave your website.
In this article, we’ll give you some tips you can use to maximize your contractor website design and grab attention quickly so that users will want to stick around long enough to become your clients.
1. Use Responsive Design
The hallmark of a great website is its ability to adapt to the user’s screen. Most people will view your site from different devices, like a desktop, tablet, or phone. You need to make sure that your website quickly adapts to any screen and makes a user’s experience smooth and enjoyable.
Having a responsive web design ensures that homeowners can find all the information they need quickly and easily. With a navigation system that can accommodate any screen size, users can easily access the contact buttons and reach out to you if they need to.
2. Pick The Right Font
An attractive web design isn’t related just to the pictures and use of colors. A big part of any website’s appearance is the font. It doesn’t matter how unique the actual content is if the users have difficulty reading it.
The first rule of choosing the right font is to make things as appealing and easy on the eyes for your readers. Stick to standard fonts, don’t use complicated ones, and don’t mix two or more.
And as a general rule, try to avoid using all caps in your text. Many people consider this a form of online shouting. Also, size your text appropriately across your pages and provide sufficient spacing between the lines. This way, users will be able to scan your content smoothly.
3. Structure Your Content
One of the worst mistakes you can make when it comes to web design is flooding your web pages with walls of content. Most users won’t like this and will probably stop visiting your site.
Instead, structure your content so that readers can get small pieces of information simply by scanning your pages. Here’s how:
The best way to relay information quickly is by having a bold heading that highlights client-focused benefits. It will not only grab their attention but will also engage them deeper.
Break The Content
Images and videos are a great way to add beauty to your website while also relaying information to your clients. Visual content is appealing and provides a necessary break from reading.
4. Have A Clear Sitemap
A basic aspect of your website’s design and structure is having a thorough and well-organized sitemap. Don’t complicate things with unnecessary pages. Instead, provide your readers with a smooth web experience by establishing a clear road map of your website right from the start.
If you’re doing remodeling services, stick to one page per service and a few additional ones like an About Us page, A Portfolio page, and a few educational pages like an FAQ page or a Blog page.
A quality sitemap will also allow Google to find and scan your pages, rank you higher in search engine results, and bring you closer to a large pool of potential customers.
5. Improve Your “Above-The-Fold” Content
The most important part of any website is the homepage. In most cases, it’s the first contact most homeowners have with your company. Once a user gets there, you need to grab their attention and make them want to find out more.
The best way to establish a strong connection with your reader is by improving the content at the top of your page. Ideally, this section will incorporate a clear and benefit-oriented header, a subheading, and a featured image. With these three elements, you’ll inform your user about who you are and what they’ll get from being on your website.
6. Add Social Media Buttons
Social media is a necessary part of your online marketing strategy. When you add social media buttons to your website, you’re increasing your chance of gaining new followers that will likely recommend you to other homeowners. Suddenly, your pool of potential customers has doubled!
Depending on your website’s design, you can incorporate social media buttons in your header or footer. Your readers will then have an opportunity to explore your business further by checking out your social media presence.
If a homeowner chooses to follow you, there’s a higher chance of them returning to your website at a later date and becoming a client. In time, you can even build a community of people that will follow your updates and share your content across social platforms.
7. Make Your Website SEO-Friendly
Search engine optimization ( SEO ) is essential for your contracting website. It’s a process that lets you rank high on Google and makes for a better user experience.
Incorporating SEO in web design can cover everything from coding to page content. But the best way to ensure your website ranks is by focusing on user experience. Google prioritizes relevance and readability above all else. Excellent-written content should be the basis of your web design – along with optimized media and a few other tactics.
SEO is a larger topic of discussion, but if you want your website to perform well and reach your target audience, you need to include it in your strategy.
Get a Qualified Contractor Website Design From Marketing Professionals
If you’re ready to get results from a web design that will hold your client’s attention, we’ve got you covered. We’ve helped over 150 contractors like you upgrade their online marketing strategy with websites that represent their company and vision.
With our services, you can start converting prospects into high-quality clients for your contracting business sooner than you think.
Anamaria Coteneanu, Copywriter @ Contracting Empire
By day, Ana is a passionate writer with a knack for understanding what makes your audience tick. She loves delivering compelling copy that showcases your brand’s value and helps your business succeed.
During off hours, she enjoys hosting get-togethers for her friends, diving deep into the art of cocktail-making, and traveling as far as her feet can take her.