In the competitive contracting industry, having a dialed-in website is a must for standing out. Homeowners typically begin their search for services by looking you up online and without a professional-looking website, they might question if you’re the right choice.
A well-designed website attracts clients by showcasing your projects, providing clear, straightforward contact information, displaying options and features, showing reviews and testimonials, comparing before and after pictures, and speaking directly to the users.
Keep reading to find out how a great website can transform your contracting business!
Why a Website is a Game-Changer for Construction Companies
- A professional website makes it way easier for homeowners to spot you when they’re searching for construction services. More visibility means more people reaching out, which leads to more projects and a bigger client base.
- When your website looks good and works smoothly, it tells your clients you mean business. People often decide how good your work is based on the way your website looks.
- Adding stuff like contact forms, quote requests, and live chat to your website makes it super easy for potential clients to get in touch.
- With a project gallery on your site, you can show off the jobs you’ve done and what you’re working on now. This builds trust because it shows you’re proud and confident in the quality of your work.
- By using analytics tools, your website gathers data on how people use your site - like which pages they visit most and how they get around.
Key Features of an Effective Construction Website
Here are the features every construction website needs to be effective and engaging:
- Responsive Design
It’s important that your website looks good on all devices, especially smartphones, since over 60% of people enter your website from their mobile device. When your website is easy to navigate, it makes doing business with you feel just as simple.
- Project Galleries
High-quality photos and detailed descriptions of your projects are key. When people can see the quality of your work for themselves, they’re more likely to trust you can do the job.
- Client Testimonials
Reviews help show that your business is trustworthy which can also convince Google to show your website to more people. It’s a virtuous cycle: good work leads to good reviews, which leads to a higher profile on Google, which then leads to more clients and more opportunities to do good work!
- Social Media
Linking your social media to your website does more than just show off your latest posts. It helps you reach more people and build a community around your work.
- Clear Contact Information
Steps in Developing a Construction Website
1. Planning
First, you have to decide what you really want your website to do. Are you aiming to attract new clients, show off your past work, or just give out info on what you do?
Most construction companies want a bit of everything, but knowing your main goal can guide how you balance these aspects. This approach helps homeowners find what they need without getting overwhelmed.
Ultimately, you want more clients, right?
That means converting website visitors into leads. So, while you’re showing off past projects or sharing helpful industry tips, remember that the end goal is to capture leads by getting their contact details and project information. This way, you can keep in touch and turn them into clients.
2. Design and Development
When it comes to building your site, you’ll want to choose a platform that’s easy to handle and versatile. WordPress and Joomla are favorites because they’re straightforward and adaptable. Go with the one that feels the most comfortable to you and fits what you need.
After choosing your platform, it’s time to focus on making your website fast. Fast loading times and optimized images are crucial because visitors won’t stick around if your site takes too long to load.
3. Content Creation
Content strategy for advertising and marketingStart by writing down what you do best – highlight your skills and the various types of construction jobs you’ve done. Share stories or examples of projects you’re proud of to show what you can do.
Regularly update your site with blog posts or articles that delve into topics you know best. This helps establish you as an authority in the field, giving readers confidence in your knowledge and skills.
4. SEO Optimization
SEO is all about making your website easy for people (and Google) to find. When someone looks up services like yours, good SEO is what helps your site pop up near the top of the list.
It’s all about picking the right words that people use to search and getting links from other sites that point to yours.
Think of it like setting up signs on a highway to guide more traffic to your shop.
5. Maintenance
How a Marketing Agency Is Your Business's Best Friend
- A marketing agency keeps you on the right path, alert to what others in the industry are doing. They spot tactics used by competitors, keeping you in the loop and adjusting strategies as needed.
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While marketing agencies can develop and design your website, their expertise doesn’t stop there. They also increase visibility on listings like Google Business Profile through SEO by keeping your business information accurate, making it easier for homeowners to find you online.
This optimization also improves your chances of appearing in the Google Local Map Pack, which highlights local businesses on Google Maps. - Marketing agencies can take social media off your plate by crafting posts that speak directly to what your audience cares about. This keeps your followers interested and helps grow a community around your brand.
- Just as you would detail your skills and past projects, agencies write engaging blog posts and articles for your website. It's a great way to let people see your expertise, making them trust you more and see you as the go-to expert in your field.
- Paid advertising campaigns must be managed by professionals if you don't want to spend thousands of dollars for fence-sitters or tire kickers. They plan and manage your ad campaigns, deciding where and how your ads should show up to attract the right crowd.
FAQs
Absolutely! We’re proud of our work and happy to show you our portfolio, which showcases a variety of styles and approaches.
Take a look at a couple of our clients’ websites, such as Creative Closets and Farrell’s Lawn & Garden Center.
Grow Your Business With Contracting Empire
Partnering up with Contracting Empire ensures that every aspect of your business is taken care of. From web development to digital marketing, we can handle everything you need to boost your online presence.
Malina Mihaiu, Junior Copywriter @ Contracting Empire