From Struggling Contractor to Market Leader In Less Than 11 Months
Remodeling professionals proudly Serving Tulsa, Broken Arrow, Jenks, and Owasso, OK
Table of Contents
The Background
Josh Baker from Unique Renovations had built a lot with his own two hands. Running a remodeling company alongside a plumbing and painting business, he was always moving, always building his future.
But despite his hard work, he was stretched thin, stuck in the day-to-day demands.
With his family depending on him and his wife’s health requiring serious focus and resources, Josh felt the weight of his responsibilities. It wasn’t just about making things work anymore; he needed his business to give him the stability and freedom he’d envisioned.
Like many business owners, Josh tried ads, social media, and lead lists to bring in more clients. But none of these delivered the steady, high-quality leads he needed. Josh didn’t need more quick fixes; he needed a real plan.
That’s when he connected with us. We dug into the data and uncovered what was holding Josh’s business back: an underperforming website and low visibility in his local market. Together, we built a tailored, long-term strategy that aligned with his goals and set up a foundation for steady growth.
With our partnership, Josh could finally focus on building a business that worked for him, giving him the freedom to support his family and future. Shifting from chasing every lead to focusing on what truly moved the needle, Unique Renovations became a trusted name in Tulsa.
The Challenges
Unclear User Journey
Imagine this: a homeowner lands on your website because they need help with a remodel or renovation. They’re ready to hire someone, but instead of being guided, they’re lost in a sea of links, options, and vague information. They click around for a bit, get frustrated, and bounce to your competitor’s site.
That’s what’s happening on your website right now.
Here’s the hard truth: your website isn’t a “choose your own adventure” book. It’s not about letting people wander wherever they please. Your visitors don’t have time for that. They’re looking for guidance, direction, and clear answers. And if you’re not giving it to them, someone else will.
Think about it. When you meet a client face-to-face, you don’t let them decide the flow of the conversation. You take control. You ask the right questions, show them your best work, and lead them toward that final decision: hiring you.
If your site isn’t leading homeowners exactly where they need to go, you’re losing business. Period.
We’ve built over 300 contractor websites, and let me tell you, this isn’t just about putting up nice pictures or listing your services. It’s about creating a path. A well-designed website takes your visitors by the hand and walks them through everything—who you are, what you do, and most importantly, how to get in touch with you.
Picture your website like a blueprint for a project. If the blueprint’s unclear, no one knows where to start, what to do next, or how to finish the job. The result? Chaos. But when every step is clearly defined, the project runs smoothly, and everyone knows exactly where they’re headed. That’s how your website should function: clear, deliberate, and focused on one goal—getting that lead.
Homeowners don’t want a scavenger hunt. They want quick, easy answers. They need to trust that you can solve their problem—and your website needs to prove that before they ever pick up the phone. Every page should be laser-focused on guiding them to take action.
The moment you shift your mindset from “let them explore” to “lead them through,” everything changes. Your website stops being a roadblock and becomes a powerful tool, turning visitors into leads. It’s time to cut the clutter, control the flow, and make it impossible for homeowners not to contact you.
This is where you stop losing leads and start converting them. It’s not just a website; it’s your business pipeline. Fix this, and you fix everything.
Website Page Errors
During our first call with Josh, we dug into his website’s analytics to see which pages were driving traffic. But what we found wasn’t ideal.
For a homeowner searching for a contractor, nothing kills trust faster than a broken website. When they hit an error page, they hit the back button and move on to the next contractor. That’s a lead lost.
Google lowers your visibility when your website isn’t up to par. If your website isn’t working properly, it’s not just hurting your credibility. It’s actively driving business away.
No Leads, No Revenue, No Business
Relying on referrals alone? It’s a gamble. One week you’re busy, the next, you’re waiting for the phone to ring. That’s not control—that’s survival mode. Josh used to depend on referrals too, until they dried up, and he realized the hard truth: you can’t build a business on “maybe.”
That’s where SEO changes the game. Unlike ads, which stop working the second you stop paying, SEO is always working. It brings homeowners to your website, building trust and awareness while positioning you as the go-to contractor in your area.
With SEO, you’re not waiting for leads—you’re creating them. You control the flow of business, and every homeowner who searches sees your name first. More visibility means more trust, more leads, and more jobs.
SEO isn’t just about leads—it’s about building your brand. The more you show up in local searches, the more familiar your name becomes.
Over time, you’re not just another contractor; you become the contractor in your area. This kind of brand awareness strengthens your business, creating brand equity that keeps you top of mind whenever homeowners think about their next project.
Visibility means more trust, more leads, and more jobs.
The Results
Top Remodeler In Tulsa
Imagine you’re a homeowner in Tulsa, Oklahoma, looking for home remodeling services. You grab your phone, type “home remodeling near me” into Google, and the top of the page shows three highlighted local businesses.
That’s the local map pack—Google’s VIP section for the best local businesses that match your search. That’s where your business needs to be, front and center, capturing all those leads.
When your business ranks in the top three, it’s getting the attention and trust of homeowners actively searching for services. That’s what we helped Unique Renovations achieve for their kitchen and home remodeling services.
Here’s what that looks like:
Getting your business into that prime spot doesn’t just happen. It’s the result of smart moves like making sure your website shows up when people nearby search for your services, keeping your business info updated on Google, and regularly adding useful content that helps local homeowners.
It’s about setting up your online presence in a way that tells Google, “This business is reliable and ready for customers.”
As a contractor running your own business, you’ve already got your hands full managing projects, dealing with clients, and overseeing your team. Finding the time to tackle SEO and marketing on your own isn’t realistic. That’s where we come in.
With years of experience helping contractors like Unique Renovations, we know how to get you into that coveted map pack spot and keep you there. We identify your most profitable services and build a complete online system around them so your business shows up when it matters most.
Google loves to make it easy for us to find reliable and useful information quickly.
Promoting your business in the local map pack isn’t just about luck or chance. It’s about strategic SEO efforts showing Google that your business is the real deal and worthy of showcasing to potential customers.
You need someone in your corner who knows how to play Google’s game and win.
Staying at the top requires ongoing effort. Your competitors are always working to get ahead, but when you have us as your marketing partners, you don’t have to worry about falling behind. We handle the SEO, so you can focus on what you do best—delivering quality work.
Ranking Domination
The green dots in the map represent the areas where Unique Renovations is now ranking in the top three for bathroom remodeling.
And here’s the thing with brand recognition: once you’re at the top, you don’t stop. It’s important to:
- Regularly improve the website
- Keep the Google Business Profile updated
- Understand what local homeowners are searching for
- Create content tailored to your target areas
- Create strategic, high-quality content
- Monitor and report spam
- Track competitors and adapt our approach
Key Takeaways
By partnering with us, Unique Renovations is now a leading name in Tulsa’s remodeling scene.
Today, Unique Renovations:
- Dominates the local remodeling scene, positioning itself as the go-to choice for homeowners
- Sees a steady flow of website visitors and leads, thanks to our SEO strategies
- Enjoys consistent, predictable lead generation without relying on paid ads
- Boosted their brand reputation, earning the trust of local homeowners
- Josh Is primed for future growth and expansion, with a solid online presence that’s fueling his success and filling his pockets.
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