The Marketing Shift That Helped This Remodeler Crush Revenue Goals

Remodeling professionals proudly Serving Springfield, Broomall, Havertown, Newton Square, and more of PA

Andrew Pellak runs Pellak Construction, a remodeling business based in the Philadelphia suburbs.

He’s built his reputation on delivering high-quality kitchens and whole-home renovations, but a few years ago, his pipeline started drying up.

Rising material costs were squeezing middle-class homeowners out of the market, and the type of clients he used to rely on just weren’t calling like they used to.

Andrew knew he needed to pivot fast. He decided to focus on affluent neighborhoods where homeowners still had the budget for high-end work. But getting the attention of those clients wasn’t easy. His marketing was all over the place.

His previous agency spent months on blogs and ads that didn’t target the right jobs. Instead of kitchens and whole-home remodels, they were focused on low-margin bathroom projects.

Leads were slowing down, and he didn’t have time to waste on strategies that weren’t delivering. On top of that, he was seeing ads targeted to areas he didn’t even work in.

Andrew had seen how contractors can plateau—or worse, collapse—during economic downturns. In 2008, middle-class projects stopped completely. Andrew said high-dollar clients scaled back, but they didn’t disappear.

He knew moving into this market was the best way to stabilize his business long-term. But with November and December looming, he needed results now.

That’s when Andrew reached out to us.

He wanted a business that would work for him, not the other way around.

The Challenges

When Andrew Pellak reached out, his business wasn’t falling apart, but it also wasn’t firing on all cylinders. Pellak Construction had a solid reputation, and Andrew knew he delivered top-quality kitchens and whole-home remodels.

But his business and his marketing felt like a truck stuck in neutral—burning fuel but not getting anywhere. He wanted to shift gears and move into the high-end market, but there were a few roadblocks in the way.

Misaligned Marketing Efforts

Andrew’s previous marketing company wasn’t aligned with his business goals. Their SEO and blog strategies focused on the wrong projects, like bathrooms, which didn’t reflect the type of work Pellak Construction excelled at.

Their ad targeting didn’t help, either. Campaigns were set up to target areas where Andrew didn’t even operate, wasting valuable time and money.

Slowing Lead Flow

Leads are the engine that keeps a contracting business running, but Andrew’s were slowing down at the worst time. Many of the calls he did receive weren’t from his ideal high-dollar clients. He wanted to fix this before the slow season hit.

Rising Costs and a Shifting Market

The middle-class families that had been Pellak Construction’s bread and butter were no longer calling. Rising costs for materials and labor meant fewer homeowners could afford the large-scale renovations Andrew specialized in. He saw the writing on the wall and knew he needed to pivot toward more affluent neighborhoods.

Balancing Short-Term Pressure with Long-Term Goals

With slow months like November and December right around the corner, Andrew didn’t have time to wait. Most of his big sales came earlier in the year, and he needed a plan to keep the pipeline full during the winter.

At the same time, he was thinking bigger—he wanted to position Pellak Construction as the go-to contractor for high-end remodels in his area. This wasn’t just about staying busy; it was about leveling up.

Andrew wasn’t just looking for more leads; he was looking for better ones. He was ready to move past the noise and start building the kind of business he knew Pellak Construction could become. He was just missing the right marketing partner to help him get there.

The Strategy & The Results

2024 has been an amazing year for Pellak Construction right from the start.

Becoming A Name On Everyone’s Lips

When it comes to online traffic, not every visitor is going to call you for a quote. Some clicks come from across the country. While these clicks might not turn into jobs, they’re still important because they build your reputation with Google.

Think of it like doing a show-stopping renovation in a neighborhood just outside your usual zone: even if that client doesn’t spread the word locally, the photos and portfolio boost your reputation.

But the clicks that matter most are local—the homeowners in your area actively looking for contractors like you.

These are the people Googling “luxury kitchen remodel near me” or “whole home renovation Philadelphia.” That’s where local SEO shines. It ensures your business is showing up right when someone nearby is ready to hire.

This year alone, Andrew’s site pulled in more than 4,000 clicks from homeowners actively searching for remodeling services. That’s 4,000 potential customers finding him online instead of his competitors.

Looking at the graph, you can see how things have picked up over time. More clicks and impressions mean his website is gaining momentum, showing up more often, and bringing in a steady stream of visitors.

The site showed up in search results nearly a million times in 2024. For Andrew, this means more people know his name, his work, and his business. That kind of visibility builds trust and recognition, making him the go-to contractor in his area.

Showing Up Where It Counts

When a homeowner in Springfield searches for “kitchen remodel” or “home remodeling,” they’re not browsing for fun: they’re on a mission. They want someone they can trust, someone who can deliver. They don’t have the time or patience to scroll through dozens of businesses.

That’s why Google steps in and narrows it down to three: the Local Map Pack. Those three spots are reserved for the businesses that stand out: the ones with the best reputation, the most relevant services, and the closest proximity to the homeowner.

For you as a contractor, that’s a direct line to the best clients: the ones who are ready to pay.

When Andrew first reached out to us, he was crystal clear about what he wanted: more high-end kitchen and home remodeling projects. Not just any jobs, the big-ticket projects that could transform his business and bring in the kind of clients who valued quality over price.

Fast forward to today: Andrew is owning the top spot for the two services he cared about most: kitchen and home remodeling. When homeowners in his area search for those services, Pellak Construction is the first name they see.

Showing up at the top of Google means he’s no longer chasing the jobs he wants; they’re coming straight to him. Every homeowner who searches for a remodeler is now calling him first.

This is what Andrew told us he wanted when he reached out: a steady pipeline of high-value leads, fewer wasted calls on low-budget jobs, and the ability to focus on the projects that truly grow his business.

What this means for you is:

Today, this is where Andrew stands:

“I know it was a lot of work to get to where we are with the map being so green so I appreciate the work you guys put in.

As for leads/ads, right now our # of leads has increased with current efforts, but the big thing for us is the quality of the leads (and the amount of people actually looking for a service we provide) is drastically higher. We are currently having a hard time keeping up with the leads. […]

Thanks again!”

– Andrew Pellak

Key Takeaways

Fast forward to today:

Pellak Construction made nearly $400,000 in Q1 2024 alone, crushing his revenue goals with the high-end projects he was after.
They opened a brand-new showroom, giving clients a professional space to see their work up close and close more high-ticket deals face-to-face.
Andrew’s calendar is now filled with premium kitchen and whole-home remodels, exactly the kind of work he wanted when he reached out to us.
With higher-quality leads and bigger jobs, he’s focusing on work that maximizes his profits while cutting out low-margin projects.
His success has given him the confidence and resources to grow his team, paving the way for more jobs, faster delivery, and a business that can scale.