How This Home Remodeler Doubled His Market Without Doubling His Workload
Home remodeling experts proudly serving Sun City, Peoria, Glendale, Phoenix, El Mirage, Surprise,, and more of Maricopa County, AZ.
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For contractors, growth is a double-edged sword. On one hand, it’s what you’re working for: the bigger projects, the steady stream of clients, the financial freedom.
On the other hand, growth can stretch you thin. Too many balls in the air. Too many jobs on the schedule. And too many days where you’re fixing problems that shouldn’t exist in the first place.
Hunter Trueax, owner of Offcut Interiors, knows exactly what that feels like. He moved from Washington to Arizona to start fresh, build something new, and make a name for himself. But life had other plans, pulling him back to Washington sooner than expected.
He could’ve shut things down in Arizona and kept it simple, but the business was starting to take off. Leads were coming in, the pipeline was growing, and there was no way he was walking away from that momentum.
So, he made the bold move to run two locations: Arizona and Washington.
Sounds great in theory, but if you’ve ever tried to keep two job sites on track, you know the reality: things can get messy.
Fast.
Different clients, different markets, and double the work of making it all run smoothly. Hunter needed a plan that worked as hard as he did without blowing up his budget or drowning him in more to-dos.
The question wasn’t whether he could handle the work; he’d been doing that his whole career.
It was how to grow strategically, how to manage the demand in Arizona while rebuilding in Washington, and how to make sure both locations thrived without sinking under the weight of it all.
That’s where we came in.
The Challenges
Running one contracting business is hard enough. Now imagine building a second one from scratch in a new state, all while keeping the first running strong.
Hunter’s story is proof that you can grow smart and lean, even with the odds stacked against you. And we’ve got the tools and strategies to help you get there. Here’s a look at the challenges he faced.
Moving Without Losing Momentum
Hunter wasn’t looking to juggle two businesses when he moved to Arizona. Initially, it was a fresh start, but when personal circumstances pulled him back to Washington, he had a decision to make: shut down Arizona or keep it running while restarting in Washington.
He chose the latter, but managing two locations wasn’t simple.
Each state had its own market dynamics, client expectations, and logistical demands. Keeping both running smoothly required a new level of strategic oversight.
Starting Over in a Competitive Market
Washington was familiar territory, and Hunter already had a network and local recognition. Arizona, however, was an entirely new market.
No one knew Offcut Interiors, and Hunter had to find a way to establish trust and visibility from the ground up. Without a proven track record in the state, standing out in a competitive market was an uphill climb.
Managing Two Locations with Limited Bandwidth
When Hunter saw that business in Arizona was starting to take off, shutting it down was no longer an option. That meant running operations in two states: one where he was just getting started and another where he had already built some local credibility.
This brought a logistical challenge: how to split your time and focus between two locations without dropping the ball on either.
Keeping Costs Lean While Investing in Growth
Growth demands investment, whether it’s in marketing, operations, or technology. But the numbers had to work.
Hunter faced the challenge of scaling his marketing and lead generation efforts to support two businesses while staying financially stable. He needed to strike a careful balance: spending where it mattered most without creating an unsustainable financial strain.
Standing Out Online Without Adding to the Workload
In today’s market, being a successful contractor means being visible online. Search rankings, reviews, websites, and local presence all play a pivotal role in winning new business.
Hunter understood this but didn’t have the time or the expertise to manage it all himself. He needed to dominate his local markets online without turning marketing into another full-time job.
Laying the Groundwork in Arizona
When Hunter decided to move to Arizona, he was essentially starting from scratch in a new market. Our strategy focused on three core pillars: visibility, credibility, and cost-efficiency.
We built a local SEO campaign targeting Arizona homeowners looking for high-quality remodeling services, ensuring Offcut Interiors ranked for relevant searches.
On the website, we created location-specific pages to speak directly to the Arizona market while maintaining a seamless user experience. The goal was simple: generate leads quickly without overloading Hunter’s limited bandwidth or budget.
Building A Recognizable Brand
Taking the Brand on the Road
For contractors, visibility is critical. A wrapped truck creates a constant reminder of your presence in the community. Whether parked at a job site or passing through town, it positions you as an established, trustworthy business.
This was especially important for Hunter, who needed to quickly establish himself in Arizona while maintaining visibility in Washington.
Every time Hunter drives to a job site, his truck becomes a mobile billboard for Offcut Interiors. We designed a sleek, professional truck wrap with a matte-black base and bold blue accents, making it impossible to ignore.
Professionalism in Every Job
A team outfitted in branded T-shirts sends a message: “We’re here to do quality work.” We designed clean, sharp T-shirts for Offcut Interiors that matched the brand’s modern aesthetic.
Clients notice the details. A professional uniform shows attention to detail and a commitment to the job. It reinforces trust and ensures that everyone representing your company looks like they belong to a reputable, cohesive team.
For Hunter, this was especially important as he built a new reputation in Arizona.
Turning Every Project Into a Lead Generator
Yard signs build trust and social proof in the neighborhoods you work in. When potential clients see your name associated with high-quality projects nearby, they’re more likely to give you a call.
For Hunter, this was a cost-effective way to generate hyper-local leads without the need for heavy upfront investment.
We created double-sided yard signs that were simple, eye-catching, and effective. These signs prominently displayed Offcut Interiors’ logo, phone number, and website, turning each completed project into an advertisement.
Leaving a Lasting Impression
In business, relationships are everything. A well-designed business card isn’t just a contact tool. It’s a reflection of your professionalism.
For Hunter, it was an essential part of presenting himself as a top-tier contractor to potential clients and partners.
Hunter’s business cards were modern clean, and matched his overall branding.
They were designed to leave a professional impression, whether handed out at networking events or job estimates.
Marketing That’s Personal and Targeted
Door hangers are personal. They target potential clients directly and let them know who’s working in their area.
The neighborhood-friendly design made Hunter’s company stand out as approachable and professional.
We designed two-sided door hangers for Offcut Interiors, balancing promotion with community engagement.
One side featured a clear, promotional message about Hunter’s remodeling services, while the other side apologized for any noise caused during nearby projects with a friendly message like, “Excuse Our Noise.”
Numbers That Speak for Themselves
In April 2023, Hunter shared his success story on social media, giving a shout-out to the team at Contracting Empire. His business had surpassed $100K in sales in a single week, all from leads generated through his Google presence built by leveraging our specialized expertise in SEO and local SEO.
Hunter’s post included a before-and-after snapshot of his Google Business Profile rankings, showing a massive transformation. What started as low visibility (red zones) turned into dominant local rankings (a sea of green representing top positions).
SEO is a highly specialized skill that requires a strategic combination of technical knowledge, competitive analysis, and constant refinement. For contractors like Hunter, trying to tackle it alone would mean sacrificing time better spent on running their business.
That’s where we step in.
At Contracting Empire, we’ve cracked the code on helping contractors dominate their local markets. In 2023 alone, our select client group generated over $37.4 million in revenue, proving that our strategies deliver transformative results.
Hunter’s success in Arizona resulted from a systematic approach designed to attract the right leads, outshine the competition, and generate consistent sales growth.
The Unexpected Twist
By March 2024, Hunter had a difficult decision to make: one that would change the trajectory of Offcut Interiors. While his move back to Washington was supposed to signal the end of his Arizona operations, the reality on the ground told a different story.
Arizona was growing. Referrals were picking up. Projects were coming in consistently. Arizona was building its own momentum, and Hunter knew walking away would be leaving money on the table.
Hunter reached out to us, and he wanted a plan to keep Arizona growing while rebuilding Washington.
And we got to work immediately.
One Website For Two Markets
When Hunter first moved to Arizona, our strategy focused entirely on establishing his presence in this new market. The website originally featured content tailored to Washington, but we transitioned everything to Arizona to reflect his new focus.
But when Hunter decided to return to Washington without closing Arizona, he came to the marketing partners he knew could help: us. We devised a solution to market two locations through a single website without confusing search engines or potential clients.
We revamped the website to feature both locations prominently on the homepage. Visitors could easily select their location to view services, testimonials, and content tailored to their market.
This setup provided clarity to users and search engines, ensuring no overlap or confusion in rankings.
More Opportunities on Both Fronts
When SEO is done right, it keeps working for you day after day, month after month. This means sustainable growth without constantly chasing the next job or worrying about slow seasons.
Hunter started with a clean slate in Arizona and built a thriving business there while re-establishing himself in Washington—all because he had the right marketing partner.
If Hunter was thinking of investing in ads at one point, he told us to hold off on the plan because the lead intake generated by our SEO work is keeping his team busy.
Key Takeaways
- Is the trusted go-to for remodeling in two competitive markets, Washington and Arizona.
- Enjoys a steady flow of high-quality leads from Google, ensuring he never worries about downtime.
- Has a professional, recognizable brand that builds trust and attracts top-tier clients.
- Runs a streamlined, multi-location website that converts visitors into paying customers.
- Has local authority for both locations, dominating search results.
- Balances running two businesses while spending quality time with his family.
- Is building a solid foundation for long-term growth, with processes in place to scale sustainably.
- Is ready to invest $180k in marketing to hit $1.8M in 2025.
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