The Contractor Blog Blueprint: Your Path to More Clients and Sales

I get it – blogging might sound like some nerdy online thing, but hold up! This isn’t your average “Dear Diary” gig. We’re talking about a turbocharged marketing tool that can skyrocket your business and actually bring in some valuable leads. In 2019, there were 830,000 contractors in the US, so the need to stand out is greater than ever.

Worst case scenario, it increases your online visibility and makes you more popular, even if it doesn’t bring in local customers.

You might think, “OK, but I’m a general contractor, I don’t have time to write blog posts, I’m too busy with my projects.” That’s where we come in. If you think having a contractor blog is a waste of time and resources, let me explain just what it can do for your business.

header for Riverview Decks blog

Image Source: Riverview Decks

What is a Contractor Blog?

Imagine your contractor blog as the dynamic heart of your contracting business—a virtual hub where you get to speak directly to your audience, share your expertise, and build lasting relationships with potential clients.

A contractor blog is an online platform where you can publish regular articles, insights, and updates about your business, services, and industry.

Your contractor blog is an open invitation to showcase your craftsmanship, knowledge, and experience. Here, you can dive deep into the intricacies of remodeling, renovation, hardscaping, softscaping, and other contracting services you offer. Think of it as your digital stage, where you can confidently demonstrate your skills and demonstrate why you’re the go-to expert in your field.
Every potential client comes with unique concerns, questions, and challenges. Your blog gives you the perfect opportunity to address these pain points head-on. You’ll build trust and demonstrate empathy toward your audience’s needs by providing valuable solutions and practical insights.
Your contractor blog is a magnet, drawing in clients who resonate with your values and services. By consistently creating content that aligns with your ideal clients’ interests, preferences, and goals, you can attract a targeted audience that appreciates the unique offerings of your contracting business.
Picture your blog as a friendly and knowledgeable sales assistant who preempts your clients’ questions and concerns before they even reach out to you. Your blog content acts as a pre-selling tool, guiding potential clients through their decision-making process and making choosing your contracting services easier.

A contractor blog is one of the pillars of your contracting empire—an authentic, informative, and engaging space where you connect with your audience, grow your business, and leave a lasting impact on your clients.

Understanding the Power of SEO for the Construction Industry

In the fast-paced digital world, having a contractor blog can strengthen your online presence, helping potential clients find you amidst the vast construction landscape.

SEO (short for “Search Engine Optimization”) plays a vital role in building a functioning blog, ensuring that search engines like Google display your blog when relevant queries are made (a.k.a. when people search for stuff on the internet).

1. Attracting Ideal Clients: Targeting the Right Keywords

General contractors in the construction industry must know the keywords potential clients use when searching for their services. By strategically incorporating these keywords into your blog posts, you increase your chances of ranking higher in search results.

Example: If you specialize in residential construction, include phrases like “home remodeling project” or “home renovation project” to attract property owners interested in such services.

2. Showcasing Expertise: Highlighting Your Projects

A blog offers a great resource to showcase your expertise. Share details about your completed construction and renovation projects, giving potential clients a glimpse of your high-quality work.
Example: A roofing contractor could highlight successful roofing projects to demonstrate their skills and build trust with readers.

3. Catering to Local Clients: Tapping into Local SEO

For most general contracting businesses, local clients are crucial. Incorporate local contractors and bathroom remodeling keywords, coupled with your location, to target clients in your area. This way, you can boost your local SEO and have your blog attracts clients looking for services within their community.

locasl SEO blog for Deck Bros

Image Source: Deck Bros

4. Engaging with Your Audience: Content on Current Trends

Blogs allow you to discuss current trends in the construction industry, offering your readers insights into the latest technologies, designs, and materials. By addressing topics that appeal to your target audience, you establish your blog as a reliable source of information and encourage readers to return for more valuable content.

Example: If you’re an interior painter, you can cover the latest trends in interior design colors, discuss about Pantone’s Color Of The Year, or keep your readers informed on the latest low-VOC paints. 

5. Building Trust: Addressing Concerns and Offering Solutions

A blog is an excellent platform to address concerns about working with contractors. Use your posts to explain your construction management processes, assuage worries about unscrupulous contractors, and help clients understand how the construction work unfolds. This builds trust with potential clients and sets you apart from competitors.

Blogs Have Limitations, So Be Realistic

While blogs can undoubtedly be a powerful asset for your contracting business, it’s essential to recognize their limitations. Understanding these limitations will help you set realistic expectations and make the most out of your contractor blog.

Geographic Limitations

One of the most significant limitations of a contractor blog is that it can attract readers from all over the country or even the world.

While this might seem like a positive aspect at first, it can become a drawback when you offer services exclusively in a specific location.

Not all blog readers will become your clients, especially if they are located outside of your service area.

Long Sales Cycles

The contracting business often involves long sales cycles, with potential clients taking their time to research, plan, and make decisions.

While a blog can generate interest and trust, it may not lead to immediate conversions.

Be prepared for a more extended nurturing process, as potential clients may visit your blog multiple times before committing to your services.

Competing for Attention

With so much content available, capturing and maintaining your audience’s attention can be challenging.

At Contracting Empire, we extensively research what homeowners want to read to make our client’s blogs stand out.

We tap into the curiosities of the target market, while focusing on the specific client niche for each client.

Limited Control over Actions

A blog can attract readers, but it has limited control over their subsequent actions.

While some visitors may convert into clients, others might leave without taking any action.

Your blog is just one part of the overall marketing strategy, and it’s essential to incorporate other means of engagement and conversion, such as calls-to-action and contact forms, on your website.

No Guarantee of Immediate Results

Building an audience and gaining traction with a blog takes time and consistent effort. Being patient and understanding that results may not be immediate is essential.

Consistent posting, valuable content, and strategic SEO efforts are crucial for long-term success.

Limited Personalized Interaction With Readers

While a blog can foster engagement and communication, it’s not a substitute for personalized interactions with potential clients.

Clients may still have questions or concerns requiring direct interaction with your team.

Your blog is just one piece of the puzzle. Boost engagement and conversions by adding calls-to-action and contact forms to your website.
screenshot from KHB Flooring blog

Image Source: KHB Flooring

Engaging Your Audience: Top Topics for Your Contractor Blog

The key to a successful contractor blog lies in providing content that captivates and resonates with your audience – homeowners seeking construction and remodeling services. Here are some compelling topics that will keep your readers coming back for more:
Explore the latest trends in the industry, from modern kitchen designs to eco-friendly home renovations. Offer inspiration and ideas that align with your readers’ aspirations.

Share real-life success stories of completed construction projects. Highlight the challenges, solutions, and final results, showcasing your expertise and building trust.

Educate your readers about different construction materials and designs. Help them make informed decisions by discussing the pros and cons of each option.
Provide insights into the process of adding new spaces to existing homes. Explain how homeowners can maximize their living areas and the potential return on investment.
Shed light on exciting ongoing and completed construction projects. Let your audience peek behind the scenes and learn about the intricacies of the process.
Offer practical advice to homeowners who are planning a construction project. Share tips on budgeting, choosing the right contractor, and creating a realistic schedule.
If you undertake commercial projects, create content that showcases your work in this sector. Highlight the complexities of such projects and how your expertise makes a difference.
Demonstrate your commitment to safety by discussing best practices and precautions on construction sites. Offer insights into how you maintain a safe environment for your team and clients.
Address common home repair issues and provide tips for homeowners to tackle minor repairs. This can position you as a helpful resource for ongoing home maintenance needs.
Simplify construction industry jargon and terminologies, empowering homeowners with a basic understanding of the construction process.
Help homeowners navigate decision-making by sharing factors they should consider when selecting contractors, materials, and designs.
Discuss the rising demand for construction services and how contractors adapt to meet these needs.

Contractor Blog FAQs

At Contracting Empire, we incorporate relevant keywords related to your contracting services in your blog posts. This practice, known as Search Engine Optimization (SEO), helps your blog rank higher in search results and attracts the right audience – homeowners seeking your expertise.
We understand the demands of your contracting business. Consider outsourcing your blog management to a professional marketing team, like Contracting Empire. We handle content creation, SEO, and blog maintenance while you focus on delivering exceptional contracting services.

Blogs allow businesses to showcase their expertise, knowledge, and insights. By providing valuable and relevant content, businesses can establish themselves as industry leaders, gaining the trust and credibility of their audience.

Well-crafted blogs can lead to increased lead generation and conversions. When businesses consistently create valuable and engaging content, they draw in their target audience, keeping them interested and coming back for more.

Unleash the Power of Blogging to Elevate Your Contracting Empire

Remember, a well-optimized blog can boost your online presence, increase search engine visibility, and foster meaningful connections with your audience. Your blog will be the bridge that connects your contracting prowess with potential clients seeking your services.

As your partner in success, Contracting Empire offers cutting-edge online marketing services. With our expert guidance, we’ll navigate the limitations of blogging, tailor your content to target the right audience and showcase your contracting excellence with focused and proven local SEO techniques. Reach out to us to schedule a 1-on-1 consultation.

Theo Grigore, Copywriter @ Contracting Empire

Because of her marketing degree and her 14+ years of experience as a writer, Theo loves understanding marketing psychology and turning it into words people actually want to read.

When she’s not crafting compelling copy, you can find her strategizing over online & board games, watching a good thriller, or getting creative with scrapbooking.