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Why Do you Need SEO For Construction Businesses

Doing SEO for your construction business is a MUST.

Here are some quick reasons why:

  • Most of your clients now look online for construction services.
  • Good SEO will make clients see your business first, before that of your competitors
  • SEO will also provide a predictable stream of high-quality leads
  • Leads that come through SEO are 100% free
  • SEO for construction businesses is a great way to scale and build your brand

In a nutshell, doing SEO for your construction business will get you free, high-quality leads that are much easier to sell, so you can have a steady stream of jobs all year!

Starting SEO For Construction Businesses

To start doing SEO, you need to…

  • Find the most popular topics your clients search online (relevant to your service)
  • Find the most valuable keywords people use for that topic
  • Make sure the competition for that keyword is low
  • Write a nice, useful, and practical piece of content for your website
  • Optimize it and keep track of its performance

Sounds like too much?

It is.

That’s why all good business owners get an expert to do it for them.

So they don’t have to wear another hat and act like the marketing expert too.

We do SEO for all type of contractors, including siding, roofing, remodeling, deck builders, construction companies, landscapers, painters, and more. If you want an SEO service as good as your craftsmanship, we can help!

How much Does SEO Cost?

Or rather… How much does good SEO cost?

You can find a freelancer who’s got nothing to do with construction companies for dirt cheap.

You’ll pay upwards of $500 for a piece of content poorly written, all AI-generated, with 9 out of 10 facts wrong.

Or…

You can partner with an SEO expert who works exclusively with contractors in the construction industry, and hit the jackpot!

Check our packages on our SEO for construction companies page.

How To Choose An SEO Company For Construction Businesses

You’ll want to look after the following…

Proven results with SEO for construction companies

Don’t spend money with someone who’s just practicing SEO with your company. If they’re practicing, ask them to do it for free until you see some results.

At least some knowledge in the construction industry

You can’t have someone write about burying wood posts in the ground to eliminate footing inspections or not using rebar to build cheaper. You don’t want to ruin your brand image.

Access To SEO and Local SEO Tools

Just like you need tools to build something, they’ll need tools to make an impact with SEO. We use Ahrefs, BrightLocal, Semrush, and more to fully understand what keywords and topics will bring the best SEO results.

In-depth knowledge on all SEO-related fields

Because SEO is never only about creating content on your website. We offer a complete SEO strategy with backlinks, citations, content, Google Maps SEO, Google Business Profile SEO, internal and external links, and more!

Full Transparency and Communication

Ultimately, this is going to be a team effort. We keep open lines of communication at all times with our contractors, and if they ever have a request, we’ll get it done ASAP.
After years and years of testing, the conclusion is simple: communication makes things a lot more predictable and easy.

3 Common Mistakes With SEO For Construction Companies

This is how hundreds of construction contractors get SEO wrong and waste a ton of time and money.

Use the wrong keywords

The wrong keywords in SEO can cause a long-term investment with no returns. You need to keep in mind search volume, difficulty, competition, intent, and more.

Stop Too Soon

SEO is a long-term game. If you don’t see results after a few months, hire someone else to do an audit and see what’s going on. If you’re seeing results, keep pushing and doing what you’re doing.

Not Tracking Performance

We’ve heard hundreds of stories of people who paid for SEO year after year without actually getting anything. Always ask about how is the SEO performing and stay in the loop.
If you suspect your SEO is not where it should be, ask for a report or a walkthrough with your agency or the person responsible with your SEO. We do SEO reports once every 6, 3, or each month for our clients!
Every month, our deck construction client is getting reports to see how their SEO and ads perform.

Starting SEO Now Vs Later

In the construction industry, SEO is still viewed with skepticism.

You might think you don’t need it…

Or that you’re doing just fine without it…

Or that it’s not worth the investment right now.

But here’s why you need to start doing SEO for your company now…

Very few contractors do it, so this is your chance to leave 90% of your competitors in the dust.

Starting now will give you a powerful edge that will start compounding, future-proofing your business and ensuring it’s profitable even when things get tough.

Frequently Asked Questions

What is the cost of SEO for construction companies with an expert?
The cost of having an expert do SEO for your construction company varies from expert to expert. We at Contracting Empire offer 3 SEO packages for our clients, or we can do a custom plan based on your needs. Our prices start from $1,500 for the bare minimum SEO, and go up to $6,000 for the best SEO strategy we offer.
Yes! All marketing expenses, including SEO, branding, ads, even the creation of a website, are tax deductible as a business expense. Generally, these are operating expenses, but larger investments can fall under capital expenses. If you want to learn more about business expenses, please read IRS Section 162 (ordinary and necessary business expenses).
This depends on multiple factors, including your SEO package, the area you live in, your competition, your services, and your brand. We’ve seen amazing results in as quickly as one month, but it usually takes between 3-6 months to see some strong results from SEO.
You’ll get a complete SEO campaign, with a well-planned strategy, content creation, new website pages, keyword research, audits, reports, backlinks, internal and external linking, citations, Google My Business optimization, website cleanup, website optimization, and more!

Tough question. If your budget is tight and you need some quick wins, doing ads is your best choice. If you want a long-term solution that will future-proof your business, SEO is better.

In other words, if you want to scale, do ads. If you can’t afford to scale yet and you want to keep the overhead to a minimum, do SEO.

Contracting Empire SEO For Construction Companies

If you’re planning to invest in growing your business, I know you’d rather do it with a professional.

With Contracting Empire, you get a knowledgeable partner for all aspects of your marketing, including SEO.

Let’s get you a FREE audit of your business and existing SEO, and choose the perfect plan to scale your business.

Click the button below to request a free SEO consultation.

Request An SEO Consultation