Become A Client

99 Leads for Contractors

  • Generate 1 lead a day
  • Attend to lead, and schedule appointments
  • If an online lead, get back to the lead with a text message and a call within the next minute
  • Track the lead, and leave notes
  • Improve your conversion rate every 25 leads

What's a lead?

A lead is someone who has shown interest in your services and has taken the step to contact you. This could be a direct prospect or come through a trusted source like a designer, realtor, or insurance agent.

Leads can come from various resources, including referrals from past customers, friends, or family members who share their positive experience and recommend your business to others.

Ways to generate leads

  • The classical doorknock. Get on a workman’s vest, have a binder in your hand, and start knocking on doors. Every 25 doors should yield at least one interested prospect. This number depends on your niche. It’ll be easier to pitch exterior jobs, roofing, exterior painting, fencing, and decking.
  • The door hanger. Distribute at least 500 door hangers a day. That should generate one interested prospect.
  • The yard sign. Canvas your neighbourhood using dirtcheapsigns.com. Make sure you ask for permission from the homeowner first. You should put up at least 25 yard signs a day.
  • The website lead. This one’s more difficult but will provide more qualified leads. Having a strong local SEO presence will help drive qualified leads to your website.
  • The social media lead. Join your local Facebook groups and engage in conversation. Make sure you offer value to homeowners. Make sure you provide people with a way back to your website or encourage them to take action and get in touch with you. A fruitful conversation that leads to a phone call counts as a lead.
  • The paid lead. Run Google or Facebook ads to generate leads. You shouldn’t touch this if you’re not aware of the budgets you need to run and the campaign type you need to run to make it successful. You can’t outsource this task.
  • The commission. Put out job postings to hire sales reps/door knockers that work on commission. If you’re selling higher-end jobs like remodeling, they should focus on selling the design work, and they must collect $1k, from which you pay them $750. 1 sold job counts as a lead in this case.
  • The referral hustle. Reach out to past customers and ask if they know anyone who needs work done. You can incentivize referrals with gift cards, discounts, or a simple thank-you. One solid referral can snowball into several new leads if you play it right.
  • The business card drop. Visit real estate offices, property management firms, or insurance agencies. Drop off a stack of business cards or a simple flyer. Shake hands and introduce yourself. The goal is to become the go-to contractor in their back pocket.
  • The supplier connection. Build relationships with your local material suppliers. Ask them to refer you to customers who need help with installation or construction. In return, you can refer clients back to them or just keep the relationship warm with regular business.
  • The General Contractor (GC) partnership. Offer your services to general contractors who need subs. If you’re a roofer, framer, painter, or flooring guy, GCs can be a reliable source of repeat work. One good relationship can feed you leads for years.
  • The home show booth. Set up a booth at local home shows or community events. You’ll get walk-in prospects, collect emails, and build brand recognition. The more memorable your setup, the more likely people will stop and chat.
  • The review request. Follow up with past clients and ask them to leave a review on your Google Business Profile. A strong GBP profile with real reviews will naturally drive new leads, especially if you show up in the Google local 3-pack.
  • The email follow-up. Collect emails wherever you can—through your website, events, or cold leads. Then send out monthly or seasonal emails showcasing your work, offering promotions, or reminding people of services. A well-timed email can bring a cold lead back to life.
  • The before/after post. Post compelling before-and-after photos of your work on social media. Make sure to include the location and type of work. People love transformations and will often tag friends or reach out when they see quality work.
  • The local bulletin board. Drop a flyer or business card at local community centers, hardware stores, coffee shops, or laundromats. Focus on spots where homeowners hang out. Keep it simple: service, phone, and a clear headline.
  • The neighbor’s pitch. Every time you finish a job, knock on a few doors nearby and introduce yourself. Mention that you just wrapped up a project down the street. You’re already in the neighborhood, use that as leverage.
  • The HOA in. Reach out to local homeowner associations and offer exclusive pricing or services to their members. HOAs often look for trusted vendors and can turn into long-term lead machines if you earn their trust.
  • The service swap. Trade services with another local business, like a landscaper, plumber, or cleaning crew. You refer them, they refer you. Just make sure they share your standards and don’t burn your leads.
  • The yard sale scout. Drive through neighborhoods on weekends and take note of homes with active yard sales or “For Sale” signs. These are signs of transition, homeowners prepping for move-outs or upgrades. Knock or drop a flyer.
  • The community workshop. Host a free mini workshop on basic home repairs or remodeling tips at a local library or hardware store. It builds authority and puts your name in front of potential customers in a non-salesy way.
  • The past quote follows up. Go through old estimates you’ve sent but never closed. Reach back out, sometimes people just need a little nudge or the right timing to move forward.
  • The “truck magnet”. If you’re not branding your vehicle, you’re wasting drive time. A clean magnetic sign or decal with your service and contact number turns every trip into a moving ad.
  • The branded gear. Wear a branded shirt or hoodie everywhere, especially when you’re running errands locally. It makes you look professional and keeps your brand top-of-mind for people who see you out and about.

Let’s Build Your Lead Machine

Ready to turn these lead generation tactics into real results? At Contracting Empire, we help contractors build predictable pipelines through smart marketing strategies that actually work.

Reach out today and let’s grow your business the right way.