Nextdoor gets an average of 100 MILLION visitors every month, and all of these users are part of your target audience.
They’re predominantly females aged 55-64 with an average household income.
So considering this audience, doing Nextdoor ads for your home service business (whether it’s landscaping, remodeling, painting, etc.) is 100% worth it!
But there are some tricks to make Nextdoor ads work…
Set Up Your Nextdoor Business Profile
First things first, you’ll want to create an account and a listing on Nextdoor if you don’t have any.
Nextdoor is one of the BIGGEST business directory for home service contractors. If you’re a landscaper, builder, remodeler, painter, etc., you absolutely need a listing on this website.
To create a business account and be able to post, go to this link business.nextdoor.com/local and select “Create Your Business Page”:
- Add your legal business name. Don't add anything that's not on your legal documents or a DBA if you have one.
- Add the right categories for your business. You'll find basement remodeling, bathroom remodeling, kitchen remodeler, landscaper, painter, landscape contractor, etc.
- Your business address is super important as Nextdoor will show your business based on that address.
- Use your best phone number as you'll get notifications about possible leads on this number.
- Also use your best email, as you'll get emails when someone messages you on Nextdoor.
Create A Nextdoor Ads Campaign
To create an ad on Nextdoor, go to ads.nextdoor.com, and click “Create an Ad”.
#1. Select a Goal
What do you want your ad to do?
It can drive clicks to a certain page on your website, like a blog post you wrote, a case study, or even the homepage.
It can build awareness if you want to create more brand-presence in your service area.
Or it can drive leads from a high-converting landing page meant to get people to take action.
#2. Create the Ad
You’ll have the headline, description, an image, a call to action, and a link.
- The headline. This is the first text users will see, so it needs to be catchy and stop them in their tracks. Can be an upfront promotional offer or something to spark interest.
- The description. That's the text after the headline and is where you make your argument, present your offer, and introduce yourself.
- The image. Nextdoor only allows one image and no videos (as of Feb 2026). You can try an organic-looking image with your crew at work, or an image with a finished product.
- Call-to-action. This is what you want people to do. Do you want them to "Get A Free Estimate", "Learn More", "Contact Us", or "Visit Our Website"? All of these have different purposes.
- The link. This is where people get after seeing your ad. This could be your homepage, a high-converting landing page, your Facebook page, or Google Business Profile.
#3. Set Your Targeting
Your ad targeting means the people you want to see the ad, and the areas you want to show the ad.
You can target areas based on region, city name, or ZIP to ensure you’re going after the best neighborhoods.
Then, you can target you ideal audience by choosing gender, age, household income, area homeownership, and devices, and even interests.
Pro tip: After managing over $1 million in ad spent through Google Ads, Facebook Ads, Nextdoor, Bing, and more, we’re 100% confident the best audience for contractors are women and men between 40-75 with above average incomes.
#4. Budget and ad schedule
From what we’ve seen, the cost to serve ads on Nextdoor is a higher than on Facebook ads, but it makes sense, as people here are more prone to buying.
There’s two ways to set up your budget: daily and lifetime.
- Daily Budget: You set a daily budget and Nextdoor spends it all, showing your ad to what it thinks is your best audience.
- Lifetime Budget: You set a lifetime budget for an ad and let it run. The ad stops when the lifetime budget is depleted.
Spend may fluctuate according to Nextdoor’s Optimization.
For example, it can overspend your daily budget if it feels the audience is good during that day.
Pros And Cons of Nextdoor Ads
Just like Google Ads vs Facebook Ads, there are pros and cons of Nextdoor Ads as well.
Let’s look at the pros first.
- Good for local, home service contractors like landscapers or remodelers
- Great targeting setting to go after your ideal prospect
- More high-intent users that are prone to buying
- Less competition on advertising
- Great for building brand recognition locally
- Comprehensive metrics dashboard
And, of course, there are some cons as well.
- Cost per showing the ad is higher than on Facebook
- It only allows one image per ad
- No video ads are available as of Feb 2026
- Prospects are more on the cheaper side and expecting discounts
- Ads can often seem pushy if done the wrong way
How else can Nextdoor Help You Grow?
When done the wrong way, ads can actually push people away.
Nobody likes sleazy sales pitches.
But Nextdoor gives you the chance to be a great source of information for your local prospects.
The move value you share there, the most people will appreciate you and your brand, and the more calls you’ll get without paying for them.
Here are some tips to use Nextdoor to your advantage:
#1. Create regular posts
#2. Respond to Other Posts
Nextdoor is full of people looking for home service contractors. Get up there and introduce yourself, invite people to read your reviews, visit your website, or even give you a call to talk. Remember, it’s important not to be pushy.
#3. Tell Your Nextdoor Clients To Leave Reviews
If a client you got through Nextdoor is satisfied with your work, ask them to leave a review or even write a post about you and working with you. This could work like a Brand Ambassador Program.
Need Help With Advertising On Nextdoor?
Advertising on Nextdoor for your home service business is not rocket science…
But it can be a waste of money when it’s not done right.
We’ve done several ads on Nextdoor for our clients…
And hundreds of ads on Google and Facebook.
If you need help setting everything up or exploring other ways to grow your company…
We can help.
So, Are Nextdoor Ads worth It For Contractors?
You’ll hate me for this but… it depends.
Nextdoor ads can succeed or fail based on the cities you serve, the culture there, your target audience, the way you set up the ads, the messaging, your website, the way you present yourself, and more.
If everything about you and your online presence is top-notch, it’s likely your Nextdoor ads will work.
If not, that’s still alright.
There are dozens of other ways to grow your construction business, with or without advertising.
If you want to discuss a marketing strategy and get a growth plan, click the button below!
Nextdoor Ads FAQ
Not hard at all. You just need a business profile. Setting up the ad is fairly easy. What’s hard is getting the messaging right and then converting prospects into leads.