Making deck building profitable in 2026 means having a strong online presence.
And I’ll explain why…
- Some deck builders are making $3M to $10M+ annually by building decks all year...
- While others struggle with the slow months and dip into their savings in the winter
The biggest difference in these two types of builders is this…
One understood the power of marketing. Namely, the power of advertising for deck builders.
If you’re a deck builder or planning to enter the industry…
Here’s how to make deck building profitable in 2026.
How to get Deck Builder Leads
Some decking companies move forward and get more and more profitable…
But others will make most of they revenue in the peak building season and spend it all keeping the lights on during the slow months.
The difference is simple. Profit margins, operations, quality of work, but most importantly…
Google Ads and Facebook Ads for deck builders.
These will help you capture immediate demand, create more demand, and build trust from the get-go.
What makes the decking industry so good in 2026?
- High project values with most installations ranging $10,000 to $40,000+
- Very high profit margins because materials are cheaper than labor
- Repeat business from homeowners who need repairs, refinishing, or additions
- Easy referrals because neighbors notice a nice backyard
- Growing demand as outdoor living trends continue driving business
The question isn’t whether deck building is profitable or not…
But how can you make a decking business even MORE profitable with the right advertising?
3 Ways To Make Deck Building MORE Profitable in 2026
Most contractors fail at one or all three.
#1. Having A Great Lead Generation System For Deck Builders
Word-of-mouth is inconsistent, and you need a predictable pipeline to grow.
These days, if you’re not online, you don’t exist as a business. And with local SEO for deck builders, Google ads to capture demand, and Facebook ads to create more demand, you can easily win.
#2. Improve your profit margins for decks
Underbidding keeps you busy, yet broke. You’re forced to drop your prices so much that you end up paying out of your own pocket for the overhead.
When your brand image is strong, and homeowners trust you, you’ll see sit-down rates increase, close rates increase, and that allows you to increase your profit margins.
#3. Get out of the slow months
This is the worst cycle deck builders get into. They made all of their money in the peak building season, but spent it all in the winter to keep the lights on.
Instead, what you need to do is invest back in your online presence so you can get enough jobs that you can schedule them for the winter.
You’ll keep your crews busy and your cash flow running.
Deck Builder Profit Calculator
Setting up local service ads isn’t complicated; you just need to do it right the first time. Here’s how:
Enter how many deck projects you complete per year, your average project price, and your profit margin. The calculator will show your potential revenue and profit.
How to Get Jobs as a Deck Builder
Getting consistent jobs requires you to be visible, credible, and have a streamlined sales process. All of these are achievable through a great online presence.
#1. Do Local SEO For Deck Builders
Most homeowners begin with Google. A strong online presence for decking companies helps your business appear where decisions are being made.
Local SEO for deck builders supports this through practical actions that improve both visibility and credibility.
- Show your decking business on Google to more prospects by optimizing your Google Business Profile with the right categories, images, and content.
- Increase the position your website ranks on Google by listing your business in the top 10 business directories for contractors and deck builders.
- Create more credibility and authority by getting backlinks from local, relevant websites that improve your overall online presence.
- Get more relevant, high-quality traffic to your website with SEO content specifically written for deck builders in North America
- Streamline your sales process with location-focused service pages and case studies that build trust with your prospects upfront.
Content also supports long-term visibility for decking companies and strengthens SEO for deck builders. If you want to learn about SEO, read more here.
#2. Start Doing Advertising For Deck Builders
Organic rankings take time, and if you want some quick wins, running ads will be your best choice.
- Capture all existing demand for decks through Google Search Ads, or PPC
- Build brand awareness and create demand through Facebook Ads
- Put your business at the very top of Google with Local Service Ads (LSA)
- Capture more online real estate by running Bing Ads, with very little competition
Local Service Ads have become a strong channel for many deck building contractors who want steady, high-intent leads. Check out this article about Local Service Ads, or our piece on Facebook Ads vs. Google Ads.
Track, Nurture, And Sell Easier With A CRM
A lead isn’t a job until you follow up. Most contractors lose money because they don’t track leads properly.
We set up CRM systems that capture every lead and track where they came from. When you know what works, you invest more in it.
This is what EMPIRE CRM does best...
- Track where every lead comes from so marketing spend makes sense
- Manage follow-ups so no enquiry slips through the cracks
- See job progress clearly from first call to final invoice
- Understand which campaigns bring real revenue
- Notice patterns that help improve pricing and scheduling
Interested in a CRM specifically designed for deck builders? Visit empirecrm.com
Pros and Cons of Being a Deck Builder
Pros
- Has higher profit margins than remodeling
- Turnaround times are faster than renovations
- Easier to scale and grow
- Generally lower overhead
Cons
- The slow season hits harder
- Projects can be delayed due to weather
- You'll work at height, so it's more dangerous
- Will most likely need to pull permits
Building a Deck Business That Actually Works
Deck building is profitable when you invest in marketing and create a system that gets you consistent leads.
The contractors we work with are committed to growth and they invested in their online presence.
If you’re serious about building a deck company that gives you financial freedom, you need:
#1 A decking brand people remember
#4 Ads that capture demand and create more demand for decks
#5 A CRM that lets you track leads, nurture, follow-up, and sell easier
Our Decking Clients Success Stories
We work with deck builders across the country.
They all had the same problem: inconsistent leads and too much grinding for too little money.
Here’s what they did.
Luan from Deck Bros wanted to grow faster. With deck builders advertising, SEO, and a new website, he did just that.
Riverview Decks went from being a new business to an astounding $3.6 million.
See how Joseph Elshazly with BOSS Decks made over $1.2M in sold decks and $700k in installations with deck builders advertising.
Is Deck Building Profitable?
To sum it all up, yes. Deck building is profitable, and you can make it even more so in 2026.
All you need is a marketing plan that’s specifically designed for where you are and where you want to get to.
Start a conversation with us by clicking the button below, and let’s make your decking company reach new milestones that seemed years away.