Facebook ads for contractors is one of the fastest and most scalable ways to grow your construction company.
Whether you’re a roofing, painting, decking, or remodeling company…
Contractor Facebook ads allow you to create demand for your service…
Strengthen your brand locally…
And ultimately get more leads.
But there’s some tricks to how to do it right, and we want to share some.
3 Ways Contractor Facebook Ads Help You Grow
When you’ve maxed out PPC ads and LSA ads for your contracting business, it’s time to look into Meta ads.
Here are 3 HUGE ways Facebook ads will help:
#1. Reach More Prospects With Meta Ads
While PPC ads only target people actively looking for your services, Facebook ads gives you the chance to plant the seed of a home upgrade.
With the right targeting and messaging, you’ll reach more prospects and you’ll be able to get more people into your funnel.
#2. Create More Brand Awareness With Paid Social
Homeowners are slowly moving away from referrals and toward who they see online.
Facebook ads gives you a great chance to showcase case studies, project photos, your process, and your take on materials, finishes, designs, and more.
Contractor Facebook ads is the best way to introduce your company to local homeowners and stay top of mind.
#3. Get More Leads From Facebook Ads
With the right strategy, Facebook ads also gets you more leads at a better price than Google Ads.
Most contractors don’t get the right leads from Facebook ads because the messaging, targeting, or their entire funnel is setup wrong.
I want to show you how to get it right.
How To Create Facebook Ads That Get Your Leads
For your ads to work, you need to reach the right users, turn them into prospects, warm them up, and then convert them.
To do this, you need some serious marketing knowledge.
Still, with some luck you just might be able to pull it off if you follow these bits of advice.
Setup your Ad Campaigns correctly
Boosting a post is not an ad! If you’ve started a Facebook ad yourself and you thought ‘that’s pretty easy’, you most likely didn’t launch the right type of ad.
- Using ABO vs CBO in the wrong situations, eating up all of your budget
- Using the wrong bidding strategy that gets you spam calls and tyre kickers
- Using the wrong attribution settings so you don't know the real impact of your ads
- Not tracking the leads and revenue you get from Facebook ads
Create the right Facebook Ads Messaging
The messaging is one of the most important aspects of your Facebook ads for your construction company.
These are ‘cold’ prospects. Users that are on Facebook for entertainment and might not think of a remodel or home upgrade.
Because of this, your messaging needs to do a lot of the heavy lifting.
- It needs to grab the user's attention with something interesting
- It needs to build enough desire for the user to be interested in what you're offering
- It needs to make a logical and emotional argument that it's worth it
- It needs some urgency and scarcity so they do it now, now next year
- And it needs to tell them why they should do it with you, and not their usual contractor
Always Have A Landing Page To Send Prospects To
A landing page is exactly that. A page on your website they land on after they click your ad.
A lot of contractors running ads for themselves use ‘lead forms’ and that’s the WORST possible thing you could do.
It gets you cheap leads, but they’re all spam, other marketers, tyre-kickers, or bots.
Send people on a dedicated landing page on your website that has a high conversion rate and a contact form.
Because we’re making people put some effort in, now we know they’re at least interested in a quote.
What's The Cost Of Facebook Ads For Contractors
Facebook ads for home improvement services vary from $50 to around $250 per lead.
The main difference in cost between PPC and Facebook is that you’ll pay Facebook per impressions (for how many people see your ad), while on Google you pay per click.
Here are our benchmarks costs for different contractors.
Facebook Ads for Roofers cost
On average, our roofers get leads at around $115 per lead.
Facebook Ads For Painters
On average, our painters get leads at around $140 per lead.
Facebook Ads For Deck Builders
On average, our painters get leads at around $100 per lead.
Facebook Ads For Remodelers
On average, our painters get leads at around $250 per lead.
Please note that these leads are generally considered good quality leads that you can work with, nurture, and close.
We also get a lot of leads at much lower prices, but that’s usually a strong signal that the lead is a spam or a bad prospect, with very little exceptions.
Anyone saying you they’ll get you leads for less than $100 is talking about tyre kickers, bots, or spam that never turns into jobs.
Promotional Offers For Contractor Facebook Ads
Let’s start the debate. Discounts or no discounts?
We run hundreds of tests each year, and we discovered that having an offer on your ads or website performs 2.3x better than no offer at all.
That’s an 131.8% lift in conversion rate!
So, if you’re the type of business owner who thinks discounts and promotional offers are for cheap contractors, you might be missing out.
Promoting a seasonal/special/limited/promotional offer is all about how you frame it.
And if you do it right, you’re guaranteed higher conversion rates, appointments rates, and close rates.
4 Types of Facebook Ads You Have To Try
#1. The Case Study Ad
#2. The Cost Calculator Ad
ChatGPT can help you create a neat cost calculator for decks, painting projects, roofs, remodels, and more. People are intrigued about how much things cost, and you’ll get users into your funnel.
#3. The Gateway Ad
The gateway ad is supposed to get a lot cold prospects into your funnel. You do this by raising a problem they didn’t know they had. Talk about old lead paint, hidden rot beneath a deck, or an unsafe bath.
#4. The Special Offer Ad
The special offer ad is perfect to capture hot and warmer leads that are easier to close. Some winning offers are free railing upgrade, free room painted, discounts, free soft-close hinges, etc.
Doing Facebook Ads For Contractors With An Expert
Running Facebook ads for home improvement services can be tricky…
But when it’s done right, it’s a powerful engine that makes your construction business grow faster.
And I want to share with you some examples of how we’re doing that.
Deck Bros Gets around 80 leads per month from Facebook Leads
Renewal Solutions recently started Facebook Ads And It Looks Great
There’s an extra 11 leads for home remodeling in there that you can’t see, where it says ‘multiple conversions’.
Gill Construction Gets Tons of Facebook Leads as well
We'll Make Your Facebook Ads Pop!
We’ve done thousands of Facebook ad creatives for many of our contractors, and we know exactly what works and what’s not working.
We’re fully transparent when it comes to your Facebook Ads result and we tell you everything.
You’ll get unique ad images, unique video creation, messaging that fits your brand and educates prospects, and a dialed-in landing page that converts prospects to leads.
It’s an all-encompassing service that guarantees your ads will allow you to grow.
Want to see how contractors are slowly moving away from word of mouth to a more independent and efficient lead generation system? Watch our Market Domination Blueprint, specifically designed for U.S. contractors.