Contracting Empire Blog
Cut through the noise with data-driven marketing resources, content, and training for residential contractors
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Is Direct Mailing Worth It For Your Contracting Business In 2023?
Although direct mailing had fallen behind when emails became a thing, its future seems brighter than ever in our contractors’ marketing efforts. For old school
Contractor Logo Design — The Art of Building a Remarkable Brand
In the highly competitive contracting industry, a well-designed contractor logo plays a crucial role in establishing a strong and memorable brand. In this blog post,
Contractor Value Proposition: How to create a usp for your construction company
In the competitive world of contracting, trust is the name of the game. That’s why crafting a strong value proposition (or unique selling proposition) is
The Best 10 Business Directories For Contractors
You’ve most definitely heard about Yelp, Angi’s List, Nextdoor, and Home Advisor. But what if we told you that there are dozens of other construction
5 Copywriting Formulas For a Successful Contractor Content Marketing Strategy
Let’s face it: you can’t make any serious money if your words don’t sell. As a contractor, you probably already know that content marketing is
5 Offline Marketing Strategies To Get More Local Leads
Marketing your business should always be at the back of your head. Day and night, an ad needs to be running, your website should convert
Social Media For Contractors: Should You Be Everywhere, All Of The Time?
You know what they say: “If you’re not on Facebook, you don’t exist.” Facebook is the world’s most popular social media platform, boasting an astonishing
Truck Wrap Advertising: Marketing On Wheels To Make You Stand Out
If you’re a contractor, whether just started or in the trenches for a while, we bet you drive a truck. You’re around and outside town
Using Images In Contractor Web Design: 6 Tips For Keeping Users Engaged
Images are a necessary part of web design. Every web designer knows that using strong visual elements is key to creating an engaging user experience.