You have a construction company and now you might be feeling that business is slower than usual.
Or maybe you just want to keep growing so you need more and better leads.
Either way, we want to share with you 5 lead generation tools and tactics that’ll make your phone ring like crazy and fill your inbox with quality leads.
If you’re ready to double or triple your lead intake in 2025 and make more money, here’s how…
This image shows the increase in leads from Jan 2024 to the moment of writing this article, Sep 12th.
#1. Get A Contractor Website That Generates Free Leads
Having a website so people can see your work is mandatory, but having a website that gets you leads is even better.
We’ve noticed a lot of contractors have a website already, but it lacks the elements that actually make it useful.
A website is also the foundation of your marketing plan. If you want to get leads from online, you simply can not do it without an efficient website that helps you sell.
We want all of our clients’ websites to be a lead generation tool that slowly but surely compounds, so their lead attribution can eventually look like this…
These number of “total form leads” have all come from the website in one way or another.
How Are Our Contractor Website Systems Different?
Our websites are different because they work. We’ve developed a layout that takes the user to each stage required for them to become a buyer, so that ultimately his contact info ends up in your inbox.
To create that layout, we:
- Worked with a marketing psychologist to create a flow that all users go through. Nothing on our websites is redundant or placed there by luck. Everything is a piece that contributes to the final goal, to convert a visitor into a lead.
- Tested dozens of other layouts and analyzed hundreds of other websites to see what performs best and how we can implement it to your industry.
- Integrate several tracking systems to completely understand the journey every user has on your website. We even have our own attribution system where you can see what pages were visited before a user turned into a lead.
- Continuously optimize the headlines, copy, images, videos, meta descriptions, and even image alt tags for Search Engine Optimization (SEO) so your site can rank higher.
And besides the fact that our website can actually get you leads without paying a dime for them, they also look modern, and not like it was built on HTML when the Internet came out.
#2. Start Doing Google Ads As A lead Gen.
There are hundreds of remodelers, landscapers, and builders in your city, all fighting for the same top positions on Google. With time, SEO, and a bit of luck, you might stand a chance, but why not take a shortcut?
Google Ads puts you at the top of the page without having to wait for SEO to gain momentum or praying to God you’ll rank first.
And here’s what’s great about Google Ads. People actively search for the service you provide, so they’re 100% looking for a quote. These are high-quality leads that are much easier to close.
And if you’re worried about the cost of running ads, there’s a solution for everyone. Keep in mind the fact that if you spend $1,000 and you get 2 good leads for a deck construction or a remodel, your return is through the roof.
Even if this client spent almost $10k on Google Ads, he’s almost got 50 good leads from them. If he manages to sell one deck to any of these 50, he’ll recoup all of his investment and even make a profit!
How Are Our Google Ads Different?
- We’ll help you set up your Google Ads account and activate all tools required to track & optimize the performance, like Google Analytics, CallRail, ClickFraud, etc.
- We’ll do a thorough research to discover the best keywords to target with the ads. Ideally, we want to advertise for the service that’s most profitable to you and get you some easy & quick wins.
- We’ll build you a landing page on your website where we’ll send all leads from ads. This page is meant to decrease your cost per click, but also pre qualify the lead, send them to your CRM, and get some valuable info that’ll help you during the sales call.
- Further down the road, we start optimizing the landing page and the Ad to maximize the number of good leads and decrease the cost per conversion.
You’ll get a monthly ads report where you’ll see exactly how things are going. Everything is in plain sight, and we’re not hiding anything regardless of the nature of the news.
#3. Start Doing Paid Ads On Facebook
Facebook Ads is a different type of beast, but depending on what you’re going for, this is a great lead generation tool that’ll move your business forward.
Whilst Google Ads will get you better leads at a higher cost, with Facebook you’ll get lower-quality leads at a much lower price.
This is because on Google, you can target people based by the words they search for online, whereas on Facebook you can’t target specific words, so your ad will appear to a wider audience that might not be interested getting any job done.
However, with a well-laid out funnel, you can train the Facebook Ads algorithm to get you increasingly better leads, at the same low cost.
Here’s another client that had great results with their Facebook Ads. Imagine getting a qualified lead for just $22…
How Are Our Facebook Ads Different
Like on Google, we have a strategy that worked every single time for every niche we applied it to – remodelers, landscapers, deck & home builders, painters, etc.
First, we plant the idea of the problem. Then, we present your service as being the only solution available for their problem. We show them testimonials, your previous work, and all the benefits of working with you. And lastly, we can even do a discount for those that are interested but just need a push forward. Discounts are great incentives that will always work.
And just like on Google Ads, we’ll help you set everything up, build the creatives for you, build the landing page on your site, create a form or a quiz that’ll pre qualify the leads, and send them to your CRM.
From then, your sales guy will have the easiest time selling.
#4. Add Your Name On Business Directories For Contractors As A Lead Generation Tactic
Although this is a more time-consuming strategy, it’s still a lead generation system that proved lucrative for many of our clients.
Business directories for contractors are websites like Angi, Home Advisor, Nextdoor, Yelp, etc., that help homeowners find home improvement services. Not only you can get leads from these sites, but they’re also a great backlink opportunity that’ll boost your ranking on Google.
Many of these directories are free, and it takes 5 minutes to create an account, add some pictures of past projects, your phone number, address, and you’re all set.
| Citation Site Name | Citation Site | Domain Authority | Citation Value |
| facebook.com | 100 | Very High | |
| google.com/business/ | 98 | Very High | |
| linkedin.com/directory/companies | 98 | Very High | |
| Apple Maps | register.apple.com/placesonmaps/ | 94 | Very High |
| Yelp | business.yelp.com | 98 | Very High |
| BBB | bbb.org | 93 | Very High |
| Houzz | houzz.com | 92 | Very High |
| Angi (Angie's List) | angi.com | 91 | Very High |
| Foursquare | foursquare.com | 91 | Very High |
| Home Advisor | homeadvisor.com | 91 | Very High |
| Map Quest | mapquest.com | 91 | Very High |
| Verizon | verizon.com/business/small-business-essentials | 91 | Very High |
| Here | here.com | 90 | Very High |
| Thumbtack | thumbtack.com | 90 | Very High |
If you want to learn more, we have an entire article about the best business directories for contractors!
How Are We Doing This Differently?
Look, there are over 100 business directories that you’d want to list your construction company if you want this lead generation strategy to work.
However, you can’t afford to spend so much time on this task when you have a business to grow. It’s just not worth it.
We developed a method that gets your company listed on the most important business directories. All you need to do is verify the business once our work is done (takes 1 minute and a click).
Besides, we’ll keep an eye on these listings to make sure they’re always up to date and accurate.
#5. Generate Leads By Staying Active On Social Media
Social media is still an underrated lead generation platform for contractors. But you need to understand that results are not always immediate.
People can see your page today, can like your post after a month or two, message you after another 3 months, and finally start their project at the end of the year.
You need to be patient, consistent, and take great pictures. Because people don’t necessarily want to see the process, but the final result – a beautiful outdoor space, a modern bathroom, or a peaceful landscape.
Take a few before and after pictures, describe the project briefly, and that’s enough for a post on your Instagram or Facebook profile.
How Is Our Social Media Marketing Different?
We have a team of creative marketers that’ll come up with different ideas and angles for a successful post. We’ll source the videos and images ourselves from your CompanyCam, JobTread, or any other app you’re using to record project pictures, and we’ll do all the work.
Our goal is to create a well-oiled marketing machine that doesn’t need your supervision.
We’ll create a predictable posting timeline and schedule everything in advance, so if you want to see what’s going to be posted and when, you’ll always have access to that information.
Conclusion
Because the industry is saturated with contractors going solo, building their own websites and doing their own Ads, having a lucrative lead generation system in place is mandatory.
And sorry, but Angi List or Home Advisor are way past their time. We’ve made an article where we discuss if Angi leads are worth it – read it here.
The reality is simple, ONE lead generation tool won’t suffice if you want to win the big money. But mixing all the tools and strategies we’ve mentioned above is sure to kick start your business and make your phone ring more often. You’ll have enough work to put your team at work, cover the overhead, and take home some profit as well.
If you’re interested in putting a lead generation system in place and get a controllable flow of quality leads, let’s talk!
Gabriel Iacob, Copywriter @ Contracting Empire
Gabriel is a copywriter that makes sure your website, content, and ads are optimized to bring in high-value local leads. He loves to dive deep and research your customer’s behavior online, so every line he writes speaks to your audience.
In his free time, Gabriel loves riding his custom-made mountain bike, hiking, and discovering new music.